The final countdown is on...as you may know theatre fans Viva Forever! The Spice Girls musical has posted its early closing notices and will leave the West End at the end of this month...leaving London’s Piccadilly Theatre on 29 June 2013.
This closure may come as a shock to some as initially the show opened in December 2012 with a wave of international ‘girl power’ publicity and had previously been taking bookings up until February 2014! If you had a ticket for later this year make sure you transfer it to see the show before it closes or get your money back!
There are those of us who were a little more cynical about this show – which tells the story of a girl band who get involved with a reality TV series in the pursuit of stardom...a ropy plot that I personally had hoped would be saved by comedienne Jennifer Saunders who got involved and wrote the book for the show.
Unfortunately the show opened to an awful lot of hype, received mixed reviews – some particularly harsh and damning reviews from critics and has since suffered with struggling ticket sales.
Critics and hardcore theatre fans weren't won over, however I know a number of people who saw the show and enjoyed it as a bit of cheese, a blast from the past and general fun! One noted on Facebook that she had never seen so many hen parties out in a West End theatre...seemed to be the perfect show for a girls’ night out!
In an official statement the Spice Girls said they were “thrilled that the thousands of people who came to the show has as much fun as we did”...in personal statements however both the girl band and performers from the show have expressed their disappointment at the show’s closure.
Judy Craymer, the show’s producer and creator of West End hit Mamma Mia admitted that the show struggled and they just can’t make it work. There were high hopes that Craymer would enjoy a similar success with Viva Forever! As she did with Mamma Mia! (Which continues to run in the West End, has been successful on Broadway, tours worldwide and became a high grossing Hollywood film) sadly this won’t be happening this time round.
In the spirit of girl power - here's a clip of the farewell song Viva Forever that the girls had as Geri announced she was leaving...
So let us know – did you catch the show? What were your thoughts? Are you surprised the show’s closing early? I’d love to hear your opinion on the production...
***Remember: “All the world’s a stage and all of us merely players!”***